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TOYAMA, Midori

Social Psychology (social cognition and attribution process)

I have studied the attribution process in person perception, particularly trait inference and correspondence bias in the attribution of attitudes. I am now interested in misattribution phenomena, conducting experiments on the mere exposure effect using subliminal and supraliminal stimuli. I examine the implicit and explicit processes of social cognition to identify their roles in decision-making, person perception, and social judgment.

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